Welcome.AO brand design portal
Brand positioning
Where we come from
In 1958, the AO founders shared one goal. They wanted to change the world of orthopedic surgery in order to transform patient care and outcomes. What they achieved changed peoples’ lives forever.
This was how the AO began. As the AO grew, it became known worldwide as synonymous with excellence in education, innovation, and research. The AO has always been at the forefront in its fields. Now is the time for the AO to embrace a new look and feel for its brand, ensuring that it is responsive to current and future demands.
This was how the AO began. As the AO grew, it became known worldwide as synonymous with excellence in education, innovation, and research. The AO has always been at the forefront in its fields. Now is the time for the AO to embrace a new look and feel for its brand, ensuring that it is responsive to current and future demands.
Brand positioning
What guides the brand
Our brand values are based on one simple, strong statement:
Transforming Surgery—Changing Lives.
These values are at the core of the AO brand in all its visual and written expressions.
